MAY 17, 2006
Oklahoma State Cowboy fans celebrate during a 2005 football game. OSU’s new athletics marketing campaign, “How Orange Are You?" challenges Cowboy fans to stand up and show their colors, making waves in the sea of orange. Already appearing on t-shirts, mugs and other merchandise, the campaign will also be seen in print advertisements and other mediums. The promotions will also extend to game-day activities, including OSU’s legendary tailgating celebrations, autograph signings by current and former student athletes, merchandise giveaways and activities for youthful fans.